URL shortener

Short links that measure campaigns

Appifio short links keep ads, social, and email measurable - with naming, UTM, and analytics that fit marketing funnels.

Create short links Read docs

Step 1

Clean campaign URLs

Replace messy long URLs with memorable short links for ads and posts.

Step 2

UTM-friendly workflow

Standardize source / medium / campaign without spreadsheet chaos.

Step 3

Click analytics

See which creatives and channels actually move traffic.

Built for marketers, not just shorter URLs

Own the campaign layer between creative and destination.

Works with biolink hubs

Point social ads into bio or landing while keeping measurement intact.

Pixel-ready paths

Connect short links to tracking pixels for retargeting loops.

Team-safe naming

Keep conventions so reports stay readable after the campaign ends.

Product documentation

Create shortlinkHow to create and manage short links. Shortlink settingsOptions, protections, and configuration. Link analyticsRead reports that matter for campaigns. Read docs/pages

Guides & strategy

Short links in marketing funnelsPillar for campaign short-link strategy. Measure ads with UTMNaming and measurement patterns that stick. Facebook Pixel on biolink & shortlinksClose the loop from click to retarget.

Short link / Appifio URL shortener

A Short link turns a long URL into a short link on Appifio or your own domain. One destination per link — unlike a multi-block Biolink — with tracking, scheduling, protection, and targeting.

Shortlink capabilities

From the create Shortlink and Shortlink Settings guides.

Create from Dashboard

Paste a long URL, choose domain + alias (empty = random; alias limits depend on plan).

Change destination, keep short URL

Update the destination after sharing without changing the short URL (may re-enter moderation).

Tracking

Click stats, country, device, referrer; attach Pixel; create QR; UTM on the destination.

Expiry & protection

Scheduling, click limits, expired URL, password, sensitive-content warnings.

Targeting

One type at a time: country, device, browser language, A/B %, OS.

Advanced

Assign a Project; optional Splash page.

A good fit when

SNS/SMS/print campaigns need a stable short URL.
Ads need Pixel + click stats.
Time-limited offers, VIP/password links, geo/device routing.
Do not use a Short link as a multi-button hub — use Biolink instead.

Workflow

Create → configure → share → track.

Create short link

Destination + domain/alias.

Configure measurement & rules

Pixel, QR, schedule, protection, targeting.

Put the short URL / QR on campaign channels.

Track & update

Review stats; change destination or settings when needed.

Well-known tools in this space

Familiar names in the same category — Appifio covers a different stack (AI + domain + pixels in one platform).

Bitly Rebrandly TinyURL Short.io

Frequently asked questions

How is a Short link different from Biolink?

Short link = one destination; Biolink = a page with many blocks/buttons.

If I change the landing, does the short URL stay?

Yes if you only change the destination. Changing the alias breaks already printed/shared links.

Why are some settings grayed out?

Features outside your current plan — upgrade the account-plan.

Make every click attributable

Create short links before the next ad spend.

Create short links